Data Privacy

Notice: This data privacy agreement is written in English and in German. In the event of a discrepancy, the German version shall prevail.

We are delighted by your interest in our company. Data protection is of particularly high importance to the management of bloog GmbH. The use of the bloog GmbH website is generally possible without providing any personal data. However, if a data subject wishes to make use of special services provided by our company via our website, the processing of personal data may be necessary. If the processing of personal data is required and there is no legal basis for such processing, we generally seek the consent of the data subject.

The processing of personal data, such as the name, address, email address, or telephone number of a data subject, always takes place in accordance with the General Data Protection Regulation (GDPR) and in compliance with the country-specific data protection regulations applicable to bloog GmbH. Through this privacy policy, our company aims to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, data subjects are informed about their rights by means of this privacy policy.

As the data controller, bloog GmbH has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. However, internet-based data transmissions may have security vulnerabilities, and absolute protection cannot be guaranteed. For this reason, it is open to any data subject to transmit personal data to us through alternative means, such as by telephone.

1. Definitions

The privacy policy of bloog GmbH is based on the terminology used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy aims to be easily readable and understandable for the public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance.

In this privacy policy, we use the following terms, among others:

a) Personal data

Personal data refers to any information relating to an identified or identifiable natural person (hereinafter referred to as the "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

b) Data subject

A data subject is any identified or identifiable natural person whose personal data is processed by the data controller.

c) Processing

Processing means any operation or set of operations performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment or combination, restriction, erasure, or destruction.

d) Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of limiting its processing in the future.

e) Profiling

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

f) Pseudonymization

Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.

g) Controller or data controller

Controller or data controller means the natural or legal person, public authority, agency, or other body that, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union law or the law of a Member State, the controller or the specific criteria for its nomination may be provided for by Union law or the law of a Member State.

h) Processor

Processor means a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller.

i) Recipient

Recipient means a natural or legal person, public authority, agency, or another body to whom the personal data are disclosed, whether a third party or not. However, public authorities that may receive personal data in the framework of a particular inquiry in accordance with Union law or the law of a Member State shall not be regarded as recipients.

j) Third party

Third party means a natural or legal person, public authority, agency, or body other than the data subject, controller, processor, and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

k) Consent

Consent means any freely given, specific, informed, and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and address of the data controller

The data controller, as defined in the General Data Protection Regulation (GDPR), other data protection laws applicable in the European Union member states, and other provisions with a data protection character, is:

bloog GmbH

Kleine Johannisstraße 10

20457 Hamburg

Germany

E-Mail:

Website: bloog.consulting

3. Collection of general data and information

The website of bloog GmbH collects a series of general data and information with each visit by a data subject or an automated system. These general data and information are stored in the server log files. The data collected may include (1) the types and versions of browsers used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (known as the referrer), (4) the subpages accessed on our website via an accessing system, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system, and (8) other similar data and information that serve to prevent risks in the event of attacks on our information technology systems.

When using these general data and information, bloog GmbH does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content and advertising of our website, (3) ensure the ongoing functionality of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for prosecution in the event of a cyberattack. This anonymously collected data and information is evaluated statistically by bloog GmbH, on the one hand, and with the aim of increasing data protection and data security in our company to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data in the server log files is stored separately from all personal data provided by a data subject.

4. Routine erasure and blocking of personal data

The data controller processes and stores personal data of the data subject only for the period necessary to achieve the purpose of storage, or as stipulated by the European legislator or another competent legislator in laws or regulations to which the data controller is subject.

When the purpose of storage ceases to apply or when a storage period prescribed by the European legislator or another competent legislator expires, the personal data is routinely blocked or erased in accordance with legal requirements.

5. Rights of the data subject

a) Right to confirmation

Every data subject has the right granted by the European legislator to obtain confirmation from the data controller as to whether or not personal data concerning them is being processed. If a data subject wishes to exercise this right to confirmation, they may contact an employee of the data controller at any time.

b) Right to information

Every data subject affected by the processing of personal data has the right, granted by the European legislator, to obtain from the data controller, at any time and free of charge, information about the personal data stored about them and to receive a copy of this information. Furthermore, the European legislator has granted the data subject the right to be informed about the following:

• the purposes of the processing
• the categories of personal data being processed
• the recipients or categories of recipients to whom the personal data has been or will be disclosed, particularly recipients in third countries or international organizations
• where possible, the envisaged duration for which the personal data will be stored, or, if not possible, the criteria used to determine that duration
• the existence of the right to rectification or erasure of personal data concerning the data subject, or the right to restrict processing by the data controller, or the right to object to such processing
• the right to lodge a complaint with a supervisory authority
• if the personal data was not collected from the data subject, any available information regarding its source
• the existence of automated decision-making, including profiling, according to Article 22(1) and (4) of the GDPR, and meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject

Furthermore, the data subject has the right to be informed whether personal data has been transferred to a third country or an international organization. If this is the case, the data subject also has the right to obtain information about the appropriate safeguards relating to the transfer.

If a data subject wishes to exercise this right to information, they may contact an employee of the data controller at any time.

c) Right to rectification

Every data subject affected by the processing of personal data has the right, granted by the European legislator, to request the immediate rectification of any inaccurate personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data, including by means of providing a supplementary statement.

If a data subject wishes to exercise this right to rectification, they may contact an employee of the data controller at any time.

d) Right to erasure (Right to be forgotten)

Every data subject affected by the processing of personal data has the right, granted by the European legislator, to request from the data controller the erasure of personal data concerning them without undue delay, provided one of the following grounds applies and the processing is not necessary:

• The personal data is no longer necessary for the purposes for which it was collected or processed.
• The data subject withdraws consent on which the processing is based, and there is no other legal ground for the processing.
• The data subject objects to the processing, and there are no overriding legitimate grounds for the processing.
• The personal data has been unlawfully processed.
• The personal data must be erased for compliance with a legal obligation.
• The personal data has been collected in relation to the offer of information society services to a child.

If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by bloog GmbH, they may contact an employee of the data controller at any time. The employee of bloog GmbH will ensure that the erasure request is complied with without undue delay.

If the personal data has been made public by bloog GmbH and our company, as the data controller, is obliged to erase the personal data in accordance with Article 17(1) of the GDPR, bloog GmbH, taking into account available technology and the cost of implementation, will take reasonable steps, including technical measures, to inform other data controllers processing the published personal data that the data subject has requested the erasure of any links to, or copies or replications of, this personal data. The employee of bloog GmbH will take the necessary measures on a case-by-case basis.

e) Right to Restriction of Processing

Every data subject affected by the processing of personal data has the right, granted by the European legislator, to request from the controller the restriction of processing if one of the following conditions applies:

• The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
• The processing is unlawful, and the data subject opposes the erasure of the personal data and requests instead the restriction of their use.
• The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise, or defense of legal claims.
• The data subject has objected to the processing pursuant to Article 21(1) of the GDPR, pending the verification whether the legitimate grounds of the controller override those of the data subject.

If one of the above conditions applies, and a data subject wishes to request the restriction of personal data stored by bloog GmbH, they may contact an employee of the controller at any time. The employee of bloog GmbH will initiate the restriction of processing.

f) Right to Data Portability

Every data subject affected by the processing of personal data has the right, granted by the European legislator, to receive the personal data concerning them, which they have provided to a controller, in a structured, commonly used, and machine-readable format. They also have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, where the processing is based on consent pursuant to Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR, or on a contract pursuant to Article 6(1)(b) of the GDPR, and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, in exercising their right to data portability under Article 20(1) of the GDPR, the data subject has the right to have personal data transmitted directly from one controller to another, where technically feasible and provided that it does not adversely affect the rights and freedoms of others.

To exercise the right to data portability, the data subject may contact an employee of bloog GmbH at any time.

g) Right to Object

Every data subject affected by the processing of personal data has the right, granted by the European legislator, to object, on grounds relating to their particular situation, at any time to the processing of personal data concerning them, which is based on Article 6(1)(e) or (f) of the GDPR, including profiling based on those provisions.

If the bloog GmbH processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data concerning them for such marketing. This also applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to the bloog GmbH to the processing for direct marketing purposes, the bloog GmbH will no longer process the personal data for these purposes.

In addition, the data subject has the right, on grounds relating to their particular situation, to object to the processing of personal data concerning them by bloog GmbH for scientific or historical research purposes or statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for the performance of a task carried out in the public interest.

To exercise the right to object, the data subject may directly contact any employee of bloog GmbH or another employee. The data subject is also free to exercise their right to object in relation to the use of information society services, notwithstanding Directive 2002/58/EC, by automated means using technical specifications.

h) Automated Individual Decision-making, including Profiling

Every data subject affected by the processing of personal data has the right, granted by the European legislator, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning them or similarly significantly affects them, unless the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is based on the data subject's explicit consent.

If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is based on the data subject's explicit consent, the bloog GmbH shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express their point of view, and to contest the decision.

To exercise rights regarding automated individual decision-making, including profiling, the data subject may contact an employee of the controller at any time.

i) Right to Withdraw Consent

Every data subject affected by the processing of personal data has the right, granted by the European legislator, to withdraw consent to the processing of their personal data at any time.

If the data subject wishes to exercise their right to withdraw consent, they may contact an employee of the controller at any time.

6. Data Protection Provisions on the Use and Application of LinkedIn

The data controller has integrated components of LinkedIn Corporation on this website. LinkedIn is an internet-based social network that enables users to connect with existing business contacts and establish new business connections. With over 400 million registered users in more than 200 countries, LinkedIn is currently the largest platform for business contacts and one of the most visited websites in the world.

The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible for privacy matters outside the USA.

Each time an individual accesses our website, which is equipped with a LinkedIn component (LinkedIn plugin), this component prompts the browser used by the data subject to download a corresponding display of the LinkedIn component. Further information on LinkedIn plugins can be found at https://developer.linkedin.com/plugins. As part of this technical process, LinkedIn receives information about the specific subpage of our website visited by the data subject.

If the data subject is simultaneously logged into LinkedIn, LinkedIn recognizes with each visit to our website by the data subject and for the entire duration of their stay on our website the specific subpage visited by the data subject. This information is collected by the LinkedIn component and associated with the respective LinkedIn account of the data subject. If the data subject clicks on a LinkedIn button integrated on our website, LinkedIn assigns this information to the personal LinkedIn user account of the data subject and stores this personal data.

LinkedIn receives information through the LinkedIn component whenever the data subject visits our website, provided that the data subject is logged into LinkedIn at the time of accessing our website, regardless of whether the data subject clicks on the LinkedIn component or not. If such transmission of information to LinkedIn is not desired by the data subject, they can prevent this by logging out of their LinkedIn account before accessing our website.

LinkedIn offers the possibility to unsubscribe from email messages, SMS messages, and targeted ads, as well as manage ad settings, at https://www.linkedin.com/psettings/guest-controls. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and Lotame, which may set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy. The applicable privacy policy of LinkedIn can be found at https://www.linkedin.com/legal/privacy-policy. LinkedIn's cookie policy is available at https://www.linkedin.com/legal/cookie-policy.

7. Legal Basis of Processing

Art. 6(1)(a) of the GDPR serves as the legal basis for processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, such as processing operations required for the delivery of goods or the provision of services or consideration, the processing is based on Art. 6(1)(b) of the GDPR. The same applies to processing operations that are necessary for the performance of pre-contractual measures, such as in cases of inquiries regarding our products or services. If our company is subject to a legal obligation that requires the processing of personal data, such as for compliance with tax obligations, the processing is based on Art. 6(1)(c) of the GDPR.

In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our premises were to be injured and his or her name, age, health insurance data, or other vital information would have to be disclosed to a doctor, hospital, or other third party. In this scenario, the processing would be based on Art. 6(1)(d) of the GDPR. Finally, processing operations could be based on Art. 6(1)(f) of the GDPR. This legal basis applies to processing operations that are not covered by any of the aforementioned legal grounds, where processing is necessary for the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject. Such processing operations are particularly permissible because they have been specifically mentioned by the European legislator. The legislator considered that a legitimate interest could be assumed if the data subject is a customer of the data controller (Recital 47, Sentence 2 of the GDPR).

8. Legitimate Interests pursued by the Data Controller or a Third Party

If the processing of personal data is based on Article 6(1)(f) of the GDPR, our legitimate interest is the conduct of our business activities for the benefit of the well-being of all our employees and shareholders.

9. Duration for which the Personal Data will be stored

The criterion for the duration of the storage of personal data is the respective statutory retention period. After the expiration of the retention period, the corresponding data is routinely deleted, provided it is no longer necessary for contract fulfillment or contract initiation.

10. Legal or contractual provisions regarding the provision of personal data; necessity for the conclusion of a contract; obligation of the data subject to provide personal data; possible consequences of non-provision

We inform you that the provision of personal data may be required by law (e.g., tax regulations) or may result from contractual arrangements (e.g., information about the contractual partner). It may occasionally be necessary to provide personal data in order to conclude a contract with an individual. The data subject may be obligated, for example, to provide us with personal data when our company enters into a contract with them. Failure to provide personal data would mean that the contract with the data subject could not be concluded. Before providing personal data, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of personal data is required by law or contract, whether there is an obligation to provide the personal data, and what consequences the non-provision of personal data would have.

11. Existence of automated Decision-Making

As a responsible company, we do not engage in automated decision-making or profiling.

This privacy policy was created with the assistance of the Privacy Policy Generator from the German Society for Data Protection (Deutsche Gesellschaft für Datenschutz) in cooperation with the media law firm WILDE BEUGER SOLMECKE | Rechtsanwälte.